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The Cognitive Impact of Television News: Production Attributes and Information Reception

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English

By (author): B. Gunter

Research shows that, while people around the world consistently nominate television as their most important news source, much of the content of news bulletins is lost to viewers within moments. In response, Barrie Gunter argues that this can be explained by the way in which televised news is written, packaged and presented. See more
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Product Details
  • Dimensions: 140 x 216mm
  • Publication Date: 27 Feb 2015
  • Publisher: Palgrave Macmillan
  • Publication City/Country: United Kingdom
  • Language: English
  • ISBN13: 9781137468819

About B. Gunter

Barrie Gunter is Professor of Mass Communication in the Department of Media and Communication University of Leicester UK where he was also head of Department from 2005 to 2012. He is a psychologist by training and worked in the broadcasting sector for 15 years before moving into the academic world. He has published nearly 60 books and over 300 papers chapters and technical reports on media marketing and psychology topics.

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