The Creative Thinking Book: How to ignite and boost your creativity

Creative thinking is about finding a way of looking at problems or situations from a fresh perspective to conceive of something new or original. It then becomes inventive thinking when something is created. If you have a brainstorming meeting and dream up dozens of new ideas, then you have displayed creativity but there is no inventiveness until something gets implemented. So, creativity and inventiveness go together hand in hand.

With his usual flair for narrative, sharing personal experiences, inspirational stories and motivational quotes, Neil Francis will help you to unleash your inner creativity and apply it every day in everything you do! See more