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A01=Clare Harris
A01=Donna Watts
A01=Karen Edwards
Age Group_Uncategorized
Age Group_Uncategorized
Author_Clare Harris
Author_Donna Watts
Author_Karen Edwards
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Category1=Non-Fiction
Category=KJE
Category=KJS
Category=KNSX
COP=United Kingdom
Delivery_Pre-order
Language_English
PA=Not yet available
Price_€20 to €50
PS=Active
softlaunch

The Fundamentals of Digital Fashion Marketing

English

By (author): Clare Harris Donna Watts Karen Edwards

How can judicious use of online marketing, social media, video, mobile and in-store technologies help fashion brands reach and engage with their audience? The Fundamentals of Digital Fashion Marketing uses industry examples, including Burberry and creative agency ODD, to demonstrate how creative digital marketing practices can build vibrant, loyal communities. Covering the vital roles of influencers, analytics, pop-up stores and user-generated content, Harris, Edwards and Watt offer a practical guide to building a successful fashion brand online. This revised edition includes two new chapters on reaching underserved markets, including people with disabilities and mature consumers, and a guide to legal issues like managing consumer data & privacy. Each chapter also now concludes with a project to help you build an e-commerce website to start experimenting with your own online marketing campaigns. See more
Current price €32.85
Original price €36.50
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A01=Clare HarrisA01=Donna WattsA01=Karen EdwardsAge Group_UncategorizedAuthor_Clare HarrisAuthor_Donna WattsAuthor_Karen Edwardsautomatic-updateCategory1=Non-FictionCategory=KJECategory=KJSCategory=KNSXCOP=United KingdomDelivery_Pre-orderLanguage_EnglishPA=Not yet availablePrice_€20 to €50PS=Activesoftlaunch

Will deliver when available. Publication date 11 Dec 2025

Product Details
  • Dimensions: 200 x 230mm
  • Publication Date: 13 Jun 2024
  • Publisher: Bloomsbury Publishing PLC
  • Publication City/Country: United Kingdom
  • Language: English
  • ISBN13: 9781350168695

About Clare HarrisDonna WattsKaren Edwards

Clare Harris is Senior Teaching Fellow in Creativity and Design at the University of Sussex UK . She is also a tutor for the Open Universitys Design Thinking course and runs her own design company Millionsquid. Karen Edwards is a senior instructor at the University of South Carolina where she teaches courses in Digital Retailing Fashion Law and Asset Protection. Her research involves legal issues affecting retailers and fashion brands. She is a licensed attorney a Fulbright Specialist and a WiX-certified instructor. Donna Watts is an instructor in the Department of Retailing at the University of South Carolina. Prior to teaching she worked in the retail industry managing several jewelry stores. She is a certified diamontologist and a WiX-certified instructor.

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