The IDEATE Method: Identifying High-Potential Entrepreneurial Ideas

About Daniel A. CohenGregory Arthur PoolHeidi M. Neck

Dan Cohen PhD is the John C. Whitaker Executive Director and Professor of Practice at the Center for Entrepreneurship at Wake Forest University. Over the course of his career he has taught entrepreneurship and strategy at the undergraduate graduate and executive levels. Since coming to Wake Forest University in 2015 he has cofounded Startup Lab with Greg Pool and completely revamped all aspects of the Center for Entrepreneurship. Before joining the faculty at Wake Forest Cohen was on faculty at Cornell from 2007 to 2015 where he founded and directed eLab Cornells entrepreneurship accelerator program hailed by Forbes magazine as a major driver of Cornells ascent to a #4 national ranking in entrepreneurship. In 2012 Cohen was awarded Cornells Robert N. Stern Memorial Award for Mentoring Excellence. His academic career began in 2005 when he accepted a faculty appointment at The University of Iowas Tippie College of Business. While at The University of Iowa Cohen earned accolades for teaching advising and mentoring excellence. Cohen earned his PhD in management from Case Western Reserve University. He studies how nascent entrepreneurs develop a passion for entrepreneurship and how and under what conditions they form an entrepreneurial identity. He also researches how entrepreneurs develop key capabilities such as how to spot and develop valuable opportunities. Before his academic career Cohen had a successful 15-year entrepreneurial career that included founding growing and successfully exiting his startup in 2005. Greg Pool JD MBA is a lifelong entrepreneur. He started businesses during college at the University of South Carolina Honors College and while attending Wake Forest University for law school and business school. Greg has founded and cofounded several businesses that he has exited as well as leading turn-around and relaunch efforts. Greg was the entrepreneur-in-residence at Wake Forest University before becoming director of Wake Forests startup accelerator Startup Lab which he cofounded with Dan Cohen. Greg is now a member of the entrepreneurship faculty at Wake Forest where he specializes in helping entrepreneurs create early value in their companies. In 2017 he was awarded the Russell D. and Elfriede Hobbs Faculty Award for Exceptional Support of Entrepreneurship. Heidi M. Neck PhD is a Babson College professor and the Jeffry A. Timmons Professor of Entrepreneurial Studies. She has taught entrepreneurship at the undergraduate MBA and executive levels. She is the academic director of the Babson Academy a dedicated unit within Babson that inspires change in the way universities specifically their faculty and students teach and learn entrepreneurship. The Babson Academy builds on Necks work starting the Babson Collaborative a global institutional membership organization for colleges and universities seeking to increase their capability and capacity in entrepreneurship education and her leadership of Babsons Symposia for Entrepreneurship Educators (SEE) programs designed to inspire faculty from around the world to teach more experientially and entrepreneurially. Neck has directly trained more than 3500 faculty around the world in the art and craft of teaching entrepreneurship. An award-winning teacher Neck has been recognized for teaching excellence at Babson for undergraduate graduate and executive education. She has also been recognized by international organizations the Academy of Management and USASBE for excellence in pedagogy and course design. In 2016 The Schulze Foundation awarded her Entrepreneurship Educator of the Year for pushing the frontier of entrepreneurship education in higher education. She was again recognized as Entrepreneurship Educator of the Year in 2022 by the United States Association for Small Business and Entrepreneurship (USASBE) for her contributions that have substantively advanced how scholars think and approach entrepreneurship teaching and learning. Most recently Neck was the recipient of the 2023 Karl Vesper Pioneer Award from the Experiential Classroom at Notre Dame for her work to expand the reach and impact of entrepreneurship education. Her research interests include entrepreneurship education with a specific interest in building entrepreneurial mindsets. Neck is the lead author of Teaching Entrepreneurship: A Practice-Based Approach Volumes 1 and 2 (Elgar) books written to help educators teach entrepreneurship in more experiential and engaging ways. Additionally she has published 40+ book chapters research monographs and refereed articles in such journals as Journal of Small Business Management Entrepreneurship Theory & Practice and Entrepreneurship Education & Pedagogy. Neck speaks and teaches internationally on cultivating the entrepreneurial mindset and espousing the positive force of entrepreneurship as a societal change agent. She consults and trains organizations of all sizes on building entrepreneurial capacity. She is the cofounder of VentureBlocks an education-technology company and achieved a successful exit with FlowDog a canine aquatic fitness and rehabilitation center located just outside of Boston. She also served on the board of a 100% family-owned seventh-generation land-management company in Louisiana A. Wilberts & Sons. Heidi earned her PhD in Strategic Management and Entrepreneurship from the University of Colorado at Boulder. She holds a BS in Marketing from Louisiana State University and an MBA from the University of Colorado Boulder.