The Soft Skills Book: The key difference to becoming highly effective and valued

About Dan White

Dan White is a business innovator. His ideas about the science of marketing and the art of succeeding within business have influenced generations of young professionals. In his early career Dan learnt how to build client relationships and successful teams. He went on the become Chief Marketing Officer for the well-known marketing research company Millward Brown where for over 20 years he has been responsible for product development marketing and internal communications across Europe Middle East and Africa. Dan then turned his attention to capability development as Head of Expertise for Kantars insights division in the UK. In this role he created a blueprint for professional development identifying what someone within a professional service company needs to learn in order to succeed and the best way for them to gain the necessary skills and knowledge over the course of their career. This insight has been distilled into the ideas and unique visualizations presented in The Soft Skills Book.