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A01=Joe Peppard
A01=John Ward
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Author_Joe Peppard
Author_John Ward
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Category1=Non-Fiction
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COP=United States
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The Strategic Management of Information Systems: Building a Digital Strategy

★★★★★
★★★★★

English

By (author): Joe Peppard John Ward

  • A comprehensively updated revision of a book regarded by many as one the leading and authoritative titles for practitioners, academics and students in the domain of information systems and technology (IS/IT) strategy.
  • Presents a structured framework with tools, techniques and ways of thinking which provide a practical approach to building a digital strategy, expressed primarily in the language of business and management.
  • Brings together the implications of the significant advances in IT and the most useful current thinking, research, and experiences concerning the business impact and strategic opportunities created by IS/IT.
  • Peppard and Ward discuss the key questions that managers have to grapple with of where, when and how to invest in IS/IT, which is why a IS/IT (or digital) strategy is required.
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€62.99
€69.99
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A01=Joe PeppardA01=John WardAge Group_UncategorizedAuthor_Joe PeppardAuthor_John Wardautomatic-updateCategory1=Non-FictionCategory=KJQCOP=United StatesDelivery_Delivery within 10-20 working daysLanguage_EnglishPA=AvailablePrice_€50 to €100PS=Activesoftlaunch
Delivery/Collection within 10-20 working days
Product Details
  • Weight: 885g
  • Dimensions: 188 x 246mm
  • Publication Date: 22 Apr 2016
  • Publisher: John Wiley & Sons Inc
  • Publication City/Country: United States
  • Language: English
  • ISBN13: 9780470034675

About Joe PeppardJohn Ward

Joe Peppard and John Ward present a structured framework with tools techniques and ways of thinking which provide a practical approach to building a digital strategy expressed primarily in the language of business and management. This approach can be used by executives managers and IS/IT professionals working together to combine their experience and skills to identify what can and needs to be done and how best to do it so that IS/IT is managed strategically.

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