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A01=King Adz
Author_King Adz
Category1=Non-Fiction
Category=NL-JF
COP=United Kingdom
Discount=15
Format=BC
Format_Paperback
HMM=255
IMPN=Thames & Hudson Ltd
ISBN13=9780500290750
Language_English
PA=Temporarily unavailable
PD=20130201
POP=London
Price_€20 to €50
PS=Active
PUB=Thames & Hudson Ltd
Subject=Society & Culture : General
WG=830
WMM=170

The Stuff You Can''t Bottle: Advertising for the Global Youth Market

Paperback | English

By (author): King Adz

In the networked, multimedia era of Internet 2.0, the only way for advertisers and brands to connect with the notoriously difficult youth market is to get involved with the cultures and subcultures that make up their world. Here, King Adz shares his unique insight into the lives of young people across the globe. His research has taken him to skate parks, clubs, gigs, music festivals and street art events in Europe and North America, Brazil, Russia, China, India, Hong Kong, South Africa and beyond. In each location, he has talked to young people to find out what really fires them, and he has talked to the advertising creatives who have succeeded in connecting with them. No one can predict what youth will be into next month, but this book shows how creatives can grab its attention, build a relationship and crack the market. See more
Current price €25.43
Original price €29.92
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Product Details
  • Format: Paperback
  • Weight: 830g
  • Dimensions: 170 x 255mm
  • Publication Date: 01 Feb 2013
  • Publisher: Thames & Hudson Ltd
  • Publication City/Country: London, United Kingdom
  • Language: English
  • ISBN13: 9780500290750
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