The Sustainability Class: How to Take Back Our Future from Lifestyle Environmentalists

A sustainability apartheid is emerging. More than ever, urban residents want to be green, yet to cater to their interests, a green-tech service economy has sprung up, co-opting well-intentioned concerns over sustainability to sell a resource-heavy and exclusive lifestyle environmentalism. This has made cities more unsustainable and inaccessible to the working class.

The Sustainability Class is about those wealthy progressive urbanites convinced that we can save the planet through individual action, smart urbanism, green finance, and technological innovation. Authors Vijay Kolinjivadi and Aaron Vansintjan challenge many of the popular ideas about environmentalism, showing that it is actually the sustainability class itself that is unsustainable. The solutions they propose work to safeguard an elite minority, exclude billions of people, and ultimately hasten ecological breakdown, not reverse it. 

From Venice Beach, Los Angeles, to Neom in Saudi Arabia and beyond, the authors explore with biting humor how investors around the world are rushing to capitalize on going green. By contrast, real-world examples of movements for housing and food production, transport, and waste management demonstrate how ordinary people around the world are building a more ecological future by working together, against all odds. In doing so, they show us how sustainability can be reclaimed for everyone. Sustainability isnt about vibes and superficial green facades. Its about building people power to reimagine the world.