The Trend Management Toolkit: A Practical Guide to the Future

About A. Kjaer

Anne Lise Kjaer is a renowned futurist and speaker. As founder of trend management consultancy Kjaer Global she advises leading brands including Accenture BBVA BMW DELL EY Herman Miller IKEA M&S Nokia O2 P&G PwC Sony Unilever Virgin Media Toyota and McKinsey. Kjaer's design background provides a unique perspective on trends and she has delivered talks workshops and seminars to over 30000 people across the world. Her expert views on tomorrow's people and organisations are in demand at major events such as TEDx The Economist and European Union conferences and at top business schools and universities. Kjaer regularly features in the media including the Guardian The Independent Gizmodo Huffington Post El Pais Elle Fast Company The Times and Politikken. She has featured in various TV documentaries and Shaping Ideas 2020+ for Ericsson had close to 100000 views on YouTube. Born in Denmark and now a Copenhagen Goodwill Ambassador she is an expert in Nordic culture and has contributed to several books on the future. Currently she writes regular opinion pieces in SME Magazine and The Marketer. A Financial Times profile said of Kjaer: 'Her unique world vision is as fertile as Dali's only she creates social prototypesbased on nascent trends.'