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The War for Chinas Wallet: Profiting from the New World Order

English

By (author): Shaun Rein

With Chinese-led initiatives such as One Belt One Road (OBOR) and the Asian Infrastructure Investment Bank (AIIB) combined with uncertainty due to US shifts in policy and apparent commitments over the past decade, the stakes are high for companies looking to profit from the worlds newest superpower.

Post-financial crisis, China has emerged as the largest or second largest trading partner for most countries. It has become the second largest market for Fortune 500 companies like Starbucks, Apple, and Nike and drives growth for Hollywood and commodity products. Yet the profits come at a price for countries and companies alikethey must adhere to the political goals of Beijing or else face economic punishment or outright banishment. Using primary research from interviews with hundreds of business executives and government officials, The War for Chinas Wallet will help companies understand how to profit from Chinas outbound economic plans as well as a shifting consumer base that is increasingly nationalistic. The countries and companies that get it right will benefit from Chinas wallet but those that do not will lose out on the worlds largest growth engine for the next two decades.

Click here for information on the author's MSNBC interview:

https://mobile.twitter.com/OARichardEngel/status/1147861623211798528

Check out the interviews at Bloomberg, Forbes, and Marketplace on this book:

https://www.bloomberg.com/news/audio/2017-12-05/those-who-heed-china-s-political-ambitions-will-benefit

https://www.forbes.com/sites/russellflannery/2017/11/28/how-to-profit-from-chinas-rising-nationalism/amp/

https://www.marketplace.org/2017/12/18/world/shaun-rein-interview

Financial Times subscribers can read this review of The War for Chinas Wallet:

https://www.ft.com/content/b6bb55c4-e4b4-11e7-97e2-916d4fbac0da

The book's review in South China Morning Post can be read at:

http://m.scmp.com/culture/books/article/2126477/book-review-war-chinas-wallet-readable-if-one-sided-view-chinas

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Product Details
  • Weight: 368g
  • Dimensions: 155 x 230mm
  • Publication Date: 11 Dec 2017
  • Publisher: De Gruyter
  • Publication City/Country: United States
  • Language: English
  • ISBN13: 9781501515941

About Shaun Rein

Shaun Rein is the Founder and Managing Director of the China Market Research Group (CMR) the world's leading strategic market intelligence firm focused on China. He works with Boards CEOs and senior executives of Fortune 500 and leading Chinese companies private equity firms SMEs and hedge funds to develop their China growth and investment strategies. Rein is regularly featured in The Wall Street Journal Fortune and The Financial Times. His op-eds have appeared in The New York Times. He frequently appears on CNN BBC NPR MarketPlace CNBC Bloomberg PBS and MSNBC. Rein is one of the most sought out keynote speakers focused on China's economy consumer trends and innovation to groups ranging in size from 10 to 3000. He earned his Master's degree from Harvard University focused on China's economy and received a BA Honours from McGill University.

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