In the mid-twentieth century Eddies Inferno Cocktail Lounge, Bunny Bread, Paris Shoe Shop, and many other businesses throughout New Mexico and the Southwest displayed eye-catching roadside signs created by the Zeon Corporation. These works of commercial art featured unique designs, irregular shapes, dynamic compositions, and neon light. The legendary fiesta dancer at the Albuquerque Terrace drive-in theater, for example, was well-known for the grace of its lines, its enormous size, and its flashing neon skirt. Created during a time before the simplified icons of major chains, many of these culturally significant artworks no longer exist. The Zeon Files rescues these historic artifacts from obscurity, presenting a collection of the working drawings of historic Route 66era signs. In addition to presenting a visually rich archive, the authors discuss the working methods of design and construction and the craft of drafting techniques during this innovative era of American sign making.
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Product Details
Dimensions: 178 x 254mm
Publication Date: 15 May 2016
Publisher: University of New Mexico Press
Publication City/Country: United States
Language: English
ISBN13: 9780826356024
About Ellen D. BabcockMark C. Childs
Mark C. Childs is an associate dean and a professor at the School of Architecture and Planning at the University of New Mexico USA. He is the author of Urban Composition: Developing Community through Design Squares: A Public Place Design Guide for Urbanists and Parking Spaces: A Design Implementation and Use Manual for Architects Planners and Engineers. He is a Fulbright Scholar and has won awards for community engagement teaching public art heritage preservation and poetry.Ellen D. Babcock is an assistant professor of sculpture at the University of New Mexico USA. She has exhibited at numerous New Mexico and California venues including the New Mexico Museum of Art in Santa Fe and the San Francisco Arts Commission Gallery and the Southern Exposure Gallery in San Francisco. She founded Friends of the Orphan Signs (FOS) an organization that sites collaboratively produced public art in abandoned signage.
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