This is Service Design Thinking. Basics - Tools - Cases

About Marc Stickdorn

Marc Stickdorn (Author) Marc Stickdorn is a German entrepreneur and service design consultant. He works with organizations to integrate service design in organizational structures and processes to reduce development costs of new products and services and to increase customer experience. In 2010 Marc and Jakob published the award-winning book This is Service Design Thinking. He is a visiting professor at various business and design schools. In 2012 Marc co-founded smaply a web-based software to visualize personas stakeholder maps and customer journey maps. In 2013 he co-founded ExperienceFellow a combination of smartphone apps and web-based software to research customer experience. ExperienceFellow is based on mobile ethnography; an approach Marc develops since 2008. Although he won several best paper awards for his academic publications on mobile ethnography he still did not finnish his PhD.Jakob Schneider (Author) Jakob Schneider is a visual designer and consultant. He is partner and creative director of design agency KD1 as well as co-founder and lead designer of startups Smaply and ExperienceFellow. Since 2006 he has worked for brands like VW Siemens MetaDesign and Deutsche Telekom. Jakob co-published This is Service Design Thinking with Marc Stickdorn in 2010 and speaks at universities conferences and agencies. Besides his daily agency business Jakob works on digital tools for Service Designers.