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A01=Mel Ziegler
A01=Patricia Ziegler
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Age Group_Uncategorized
Author_Mel Ziegler
Author_Patricia Ziegler
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Category1=Non-Fiction
Category=AKT
Category=BGBA
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COP=United States
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Language_English
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softlaunch

Wild Company: The Untold Story of Banana Republic

English

By (author): Mel Ziegler Patricia Ziegler

In the tradition of Pour Your Heart Into It and How Starbucks Saved My Life, a surprising and inspiring memoir from the founders of Banana Republic.

With $1,500 and no business experience, Mel and Patricia Ziegler turned a wild idea into a company that would become the international retail colossus Banana Republic. Re-imagining military surplus as safari and expedition wear, the former journalist and artist created a world that captured the zeitgeist for a generation and spoke to the creativity, adventure, and independence in everyone.

In a book thats honest, funny, and charming, Mel and Patricia tell in alternating voices how they upended business conventions and survived on their wits and imagination. Many retail and fashion merchants still consider Banana Republics early heyday to be one of the most remarkable stories in fashion and business history. The couple detail how, as professional amateurs, they developed the wildly original merchandise and marketing innovations that broke all retail records and produced what has been acclaimed by industry professionals to be the best catalogue of all time.

A love story wrapped in a business adventure, Wild Company is a soulful, inspiring tale for readers determined to create their own destiny with a passion for life and work and fun. See more
Current price €14.78
Original price €16.99
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A01=Mel ZieglerA01=Patricia ZieglerAge Group_UncategorizedAuthor_Mel ZieglerAuthor_Patricia Zieglerautomatic-updateCategory1=Non-FictionCategory=AKTCategory=BGBACategory=KCCDCategory=KJHCOP=United StatesDelivery_Delivery within 10-20 working daysLanguage_EnglishPA=AvailablePrice_€10 to €20PS=Activesoftlaunch
Delivery/Collection within 10-20 working days
Product Details
  • Weight: 206g
  • Dimensions: 127 x 203mm
  • Publication Date: 30 Aug 2014
  • Publisher: Simon & Schuster
  • Publication City/Country: United States
  • Language: English
  • ISBN13: 9781451683509

About Mel ZieglerPatricia Ziegler

Mel Ziegler is a founder of Banana Republic and The Republic of Tea. He lives outside of San Francisco.Patricia Ziegler is a founder of Banana Republic and The Republic of Tea. She lives outside of San Francisco.

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