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Wine Brands: Success Strategies for New Markets, New Consumers and New Trends

English

By (author): E. Resnick

This practical new book is written by a leading wine industry expert, in an easy and accessible style. Illustrated with many case studies from around the world, this book describes how marketers and academics can respond to new challenges in the wine trade and is an invaluable guide to anyone working in, or interested in, this industry. See more
Current price €50.39
Original price €55.99
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A01=E. ResnickAge Group_UncategorizedAuthor_E. Resnickautomatic-updateCategory1=Non-FictionCategory=KCLCategory=KJECategory=KJKCategory=KJSCOP=United KingdomDelivery_Delivery within 10-20 working daysLanguage_EnglishPA=AvailablePrice_€50 to €100PS=Activesoftlaunch
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Product Details
  • Dimensions: 155 x 235mm
  • Publication Date: 18 Jan 2016
  • Publisher: Palgrave Macmillan
  • Publication City/Country: United Kingdom
  • Language: English
  • ISBN13: 9781349363711

About E. Resnick

Evelyne Resnick has a Ph.D. from the Sorbonne in Paris and taught at UCLA (University of California Los Angeles). She has authored several books and teaches MBA programs specializing in Wine and Food for international business schools. She lectures in international conferences on Web Marketing and wine brands.She co-founded RESMO an international consulting firm on Web marketing and Web strategy for fine wines and food in Paris France. They count among their clients several prestigious chateaux in Bordeaux various houses of Champagne and Burgundy as well as some international wineries.www.resmo.netwww.winebrandsblog.com

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