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Save 10% Globalization, Culture, and Branding: How to Leverage Cultural Equity for Building Iconic Brands in the Era of Globalization
C. TorelliCurrent price €119.69Original price €132.99Drawing from novel theoretical insights in social psychology, cultural psychology, and marketing, Globalization, Culture and Branding provides guid...
View full detailsCurrent price €119.69Original price €132.99Save 10%
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