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The practice and study of public relations has grown significantly within Europe over the past decade, yet as a discipline, it remains a relatively...

The practice and study of public relations has grown significantly within Europe over the past decade, yet as a discipline, it remains a relatively...

Absolute Essentials of Public Relations offers a valuable quick-start introduction to the many facets and forms of public relations theory and prac...

Taking a managerial perspective, this book explores public relations and its role in the wider organizational world. Contributors explore a variety...