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FUSION: How Integrating Brand and Culture Powers the World''s Greatest Companies
Denise Lee YohnCurrent price €14.88Original price €17.50'Leaders everywhere are trying to build great brands, but few realise how powerfully brands are shaped by the cultures of their organizations. This...
View full detailsCurrent price €14.88Original price €17.50Save 15% -
What Great Brands Do: The Seven Brand-Building Principles that Separate the Best from the Rest
Denise Lee YohnCurrent price €28.79Original price €31.99Discover proven strategies for building powerful, world-class brands It's tempting to believe that brands like Apple, Nike, and Zappos achieved th...
View full detailsCurrent price €28.79Original price €31.99Save 10%
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