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Principles of Marketing, Scandinavian Edition is an ideal introductory text for undergraduate students and practitioners alike. This book, the thir...

Principles of Marketing, Scandinavian Edition is an ideal introductory text for undergraduate students and practitioners alike. This book, the thir...

This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which i...

This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which i...

For undergraduate principles of marketing courses. Marketing: An Introduction shows students how customer value -- creating it and capturing it...