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Save 12% The Marketing Complex: Why Modern Marketers Need to Manage Multiplicity
Giles LuryCurrent price €28.15Original price €31.99Many marketers spend their days continually reducing brand positioning into single sentences to answer questions such as 'What is the brand message...
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Save 10% Inspiring Innovation: 75 marketing tales to help you find the next big thing
Giles LuryCurrent price €16.65Original price €18.50The best ideas can come from the most unusual and unexpected sources. In this book, leading brand consultant and author Giles Lury presents 75 stor...
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Just What the Doctor Ordered: 60 Inspirational Medical Marketing Stories
Giles LuryCurrent price €15.36Original price €18.50The pharmaceutical industry relies on hard science, but any drugs that are developed are only effective when they are taken or used by the right pe...
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How Coca-Cola Took Over the World: And 100 More Amazing Stories About the World''s Greatest Brands
Giles LuryCurrent price €16.65Original price €18.50A cross between a business book and a storybook, How Coca-Cola Took Over the World is a collection of 101 accessible, enjoyable and informative tal...
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Prisoner & the Penguin: And 75 Other Marketing Stories
Giles LuryCurrent price €16.65Original price €18.50The power of a good story has long been recognised. It seems that, as a race, we humans love a good story. But stories aren't just for pure enjoyme...
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