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Consumer Behaviour in Action
Hume WinzarCurrent price €69.29Original price €76.99Consumer Behaviour in Action introduces marketing students to the fundamental concepts of consumer behaviour in a contemporary context. The text pr...
View full detailsCurrent price €69.29Original price €76.99Save 10% -
Marketing Research
Barry BabinCurrent price €72.89Original price €80.99Marketing Research, 5e gives you the knowledge and skills you need to successfully undertake marketing research. It combines theory with a practica...
View full detailsCurrent price €72.89Original price €80.99Save 10%
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