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Brand Management: Principles and Applications for Effective Branding
Jaywant SinghCurrent price €39.59Original price €43.99How are brands created? How can their value be measured? Explore these areas and more with this clear and concise brand management textbook. Bra...
View full detailsCurrent price €39.59Original price €43.99Save 10% -
Brand Management: Principles and Applications for Effective Branding
Jaywant SinghCurrent price €116.09Original price €128.99How are brands created? How can their value be measured? Explore these areas and more with this clear and concise brand management textbook. Bra...
View full detailsCurrent price €116.09Original price €128.99Save 10% -
Consumer Behaviour: Applications in Marketing
Jaywant SinghCurrent price €151.19Original price €167.99A serious, thoughtful consumer behaviour text that focuses on substance rather than whats fashionable in academic circles. Professor Byron Sharp, ...
View full detailsCurrent price €151.19Original price €167.99Save 10% -
Consumer Behaviour: Applications in Marketing
Jaywant SinghCurrent price €59.39Original price €65.99A serious, thoughtful consumer behaviour text that focuses on substance rather than whats fashionable in academic circles. Professor Byron Sharp, ...
View full detailsCurrent price €59.39Original price €65.99Save 10%
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