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Save 10% SMASH: Using Market Shaping to Design New Strategies for Innovation, Value Creation, and Growth
Kaj StorbackaCurrent price €76.49Original price €84.99Stunningly, strategy has never adequately defined one of its central institutions, the market. Old playbooks got away with a hodgepodge of assertio...
View full detailsCurrent price €76.49Original price €84.99Save 10%
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