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Brand Transformation: Transforming Firm Performance by Disruptive, Pragmatic and Achievable Brand Strategy
Keith GlanfieldCurrent price €46.63Original price €52.99To be of value to firms, branding must operate in the real world, not a theoretical one, unlocking latent commercial potential and delivering tangi...
View full detailsCurrent price €46.63Original price €52.99Save 12%
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