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Madison Avenue Makeover: The transformation of Huge and the redefinition of the ad agency business
Michael FarmerCurrent price €19.79Original price €21.99In August 2021, author Michael Farmer was invited by Mat Baxter, the new CEO of Huge, the global digital agency owned by Interpublic, to become an ...
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Madison Avenue Manslaughter: An Inside View of Fee-Cutting Clients, Profit-Hungry Owners and Declining Ad Agencies
Michael FarmerCurrent price €16.65Original price €18.50The advertising industry has reached a critical and dangerous point in its development - agencies destroy themselves by doing increased work for de...
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