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The Future-Ready Brand: How the World''s Most Influential CMOs are Navigating Societal Forces and Emerging Technologies
Mitch DucklerCurrent price €17.99Original price €19.99In his 2019 book, The Indispensable Brand, Mitch Duckler took major brands to task for the identity crisis they faced with so many of them indistin...
View full detailsCurrent price €17.99Original price €19.99Save 10%
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