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Save 10% Why Does The Pedlar Sing?: What Creativity Really Means in Advertising
Paul FeldwickCurrent price €23.85Original price €26.50Throughout history, selling and entertainment have gone hand in hand - from the medieval pedlar and the medicine show, to generations of TV commerc...
View full detailsCurrent price €23.85Original price €26.50Save 10% -
Save 10%
The Anatomy of Humbug: How to Think Differently About Advertising
Paul FeldwickCurrent price €20.69Original price €22.99How does advertising work? Does it have to attract conscious attention in order to transmit a Unique Selling Proposition? Or does it insinuate emot...
View full detailsCurrent price €20.69Original price €22.99Save 10%
