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Save 10% Unpacking Creativity: The Power of Figurative Communication in Advertising
Jeannette LittlemoreCurrent price €102.59Original price €113.99Figurative communication (the use of metaphor, metonymy, hyperbole and irony) provides economy of expression, clarity, persuasiveness, politeness, ...
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Multimodal Metaphor and Metonymy in Advertising
Paula Perez-SobrinoCurrent price €89.29Original price €93.99Metaphor and metonymy appeal to us because they evoke mental images in unique but still recognisable ways. The potential for figurative thought exi...
View full detailsCurrent price €89.29Original price €93.99Save 5%
