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The Illusion of Choice: 16½ psychological biases that influence what we buy
Richard ShottonCurrent price €17.99Original price €19.99The compelling new book by Richard Shotton, author of The Choice Factory. Every day, people make hundreds of choices. Many of these are commercia...
View full detailsCurrent price €17.99Original price €19.99Save 10% -
Save 14% The Choice Factory: 25 behavioural biases that influence what we buy
Richard ShottonCurrent price €15.91Original price €18.50Before you can influence decisions, you need to understand what drives them. In The Choice Factory, Richard Shotton sets out to help you learn. ...
View full detailsCurrent price €15.91Original price €18.50Save 14%
