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Almost French takes readers on a tour fraught with culture clashes but rife with insight and deadpan humour - a charming true story of what happens...

This practical and comprehensive text effectively provides advertising account planning principles within an integrated marketing communications fr...

This concise textbook provides a comprehensive and clear overview of advertising theory and practice. Each chapter covers the essential aspects of ...

This concise textbook provides a comprehensive and clear overview of advertising theory and practice. Each chapter covers the essential aspects of ...

This practical and comprehensive text effectively provides advertising account planning principles within an integrated marketing communications fr...

An original look at the philosophy of Jean-Paul Sartre—told in cartoons   As graduates embark on the next phase of their lives, what better way to ...