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Save 10% Scaling the Tail: Managing Profitable Growth in Emerging Markets
Andrew CosgroveCurrent price €50.39Original price €55.99This book presents a framework for a different type of profitable growth for multinational companies in emerging markets: scaling the tail. This mo...
View full detailsCurrent price €50.39Original price €55.99Save 10% -
Save 10% ASEAN Champions: Emerging Stalwarts in Regional Integration
Gerardo Rivera UngsonCurrent price €29.25Original price €32.50With a population of about six hundred million people, and a combined GNP of more than US$ 2.4 trillion, the ASEAN Economic Community (AEC) is set ...
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Save 10% Emerging Market Multinationals: Managing Operational Challenges for Sustained International Growth
Alvaro Cuervo-CazurraCurrent price €30.59Original price €33.99Emerging market multinationals are becoming leaders in their industries, able to compete on equal terms with firms from advanced economies, but the...
View full detailsCurrent price €30.59Original price €33.99Save 10%
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