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Save 10% A Closer Look at Cultural Values: The Case of French Guests and Vietnamese Hosts
Thuy-Huong TruongCurrent price €88.19Original price €97.99With a history of attracting French tourists since the 19th century and particularly during the colonial period, Vietnam has re-emerged as one of t...
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Save 10% Coming of Age: The Rise of American Inbound Tourism in Vietnam
Thuy-Huong TruongCurrent price €99.89Original price €110.99Vietnam has transformed itself, and it is increasingly playing a significant role in global and regional issues. The country is proud of its long-s...
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Tourism Service Experiences in Vietnam
Brian KingCurrent price €67.49Original price €74.99The application of market segmentation techniques is long established in the tourism and hospitality literature. Various methods have been proposed...
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From Travelers Expectations to Travelers Experiences: The Workability of the HOLSAT Model
Thuy-Huong TruongCurrent price €88.19Original price €97.99This book focuses on the Australian occidental tourists'''' expectations and satisfaction in one of the oriental tourist destinations such as Vietn...
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When East Meets West: Cross-Cultural Variation in Service Encounter Interactions
Thuy-Huong TruongCurrent price €155.69Original price €172.99Vietnam attracts visitors from various source markets and such diversity has become commonplace in major tourism receiving areas. The practice of i...
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