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A01=Grace Lees-Maffei
A01=Nicolas P. Maffei
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Reading Graphic Design in Cultural Context

English

By (author): Grace Lees-Maffei Nicolas P. Maffei

Reading Graphic Design in Cultural Context explains key ways of understanding and interpreting the graphic designs we see all around us, in advertising, branding, packaging and fashion. It situates these designs in their cultural and social contexts. Drawing examples from a range of design genres, leading design historians Grace Lees-Maffei and Nicolas P. Maffei explain theories of semiotics, postmodernism and globalisation, and consider issues and debates within visual communication theory such as legibility, the relationship of word and image, gender and identity, and the impact of digital forms on design. Their discussion takes in well-known brands like Alessi, Nike, Unilever and Tate, and everyday designed things including slogan t-shirts, car advertising, ebooks, corporate logos, posters and music packaging. See more
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Original price €103.99
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A01=Grace Lees-MaffeiA01=Nicolas P. MaffeiAge Group_UncategorizedAuthor_Grace Lees-MaffeiAuthor_Nicolas P. Maffeiautomatic-updateCategory1=Non-FictionCategory=ACXCategory=AKCCategory=AKPCOP=United KingdomDelivery_Delivery within 10-20 working daysLanguage_EnglishPA=Not available (reason unspecified)Price_€50 to €100PS=Activesoftlaunch
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Product Details
  • Weight: 712g
  • Dimensions: 189 x 246mm
  • Publication Date: 07 Feb 2019
  • Publisher: Bloomsbury Publishing PLC
  • Publication City/Country: United Kingdom
  • Language: English
  • ISBN13: 9780857858009

About Grace Lees-MaffeiNicolas P. Maffei

Grace Lees-Maffei is Professor of Design History at the University of Hertfordshire UK. Nicolas P. Maffei is Senior Lecturer in Graphics at Norwich University of the Arts UK.

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