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A01=Ralf T. Kreutzer
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Author_Ralf T. Kreutzer
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Category1=Non-Fiction
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Understanding Artificial Intelligence: Fundamentals, Use Cases and Methods for a Corporate AI Journey

English

By (author): Ralf T. Kreutzer

This book on Artificial Intelligence (AI) explores its transformative potential for individuals and businesses. It covers AI basics and its applications across various industries, presenting AI as a foundational technology that will impact all aspects of life and the economy. The author emphasizes the need for responsible AI usage and introduces the concept of the AI Journey for businesses to leverage AI's potential. The second edition is updated with recent developments, including large language models like Aleph Alpha and ChatGPT, generative AI, affective computing, and ethical considerations. It also discusses open-source solutions, legal frameworks, and practical use cases. Recommended for leaders, decision-makers, students, professors, and anyone interested in understanding AI's future impact.

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Current price €74.69
Original price €82.99
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A01=Ralf T. KreutzerAge Group_UncategorizedAuthor_Ralf T. Kreutzerautomatic-updateCategory1=Non-FictionCategory=KJDCategory=KJQCategory=KJSCategory=UFCOP=NetherlandsDelivery_Pre-orderLanguage_EnglishPA=Not yet availablePrice_€50 to €100PS=Forthcomingsoftlaunch

Will deliver when available. Publication date 20 Dec 2024

Product Details
  • Dimensions: 155 x 235mm
  • Publication Date: 20 Dec 2024
  • Publisher: Springer
  • Publication City/Country: Netherlands
  • Language: English
  • ISBN13: 9783658461300

About Ralf T. Kreutzer

Ralf T. Kreutzer is a Professor of Marketing at the Berlin School of Economics and Law (HWR Germany) and a marketing and management consultant. He held various leadership positions at Bertelsmann Volkswagen and Deutsche Post for 15 years before becoming a marketing professor in 2005. Prof. Kreutzer has significantly contributed to topics such as marketing dialog marketing CRM/customer retention systems database marketing online marketing social media marketing digital Darwinism strategic and international marketing through regular publications and lectures. He has also advised numerous companies domestically and internationally in these areas.

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