Guffey/Loewy's best-selling BUSINESS COMMUNICATION: PROCESS AND PRODUCT, 11e, helps students develop the skills that employers value, including writing, speaking, presentation, critical thinking and teamwork skills. Two employment chapters provide students with up-to-date tips for job searching, successful interviewing and navigating today's competitive labor market. MindTap assignments and resources reinforce the important skills and concepts from the text. Based on interviews with business practitioners and extensive research into the latest technologies and best practices, the 11th edition offers advice on building a personal brand, maintaining a professional online presence, using LinkedIn effectively and creating a winning rsum. Real-world assignments and digital practice tools equip students with communication skills to help them stand out in business today and in the future.
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Product Details
Weight: 1520g
Dimensions: 216 x 277mm
Publication Date: 11 Mar 2024
Publisher: Cengage Learning Inc
Publication City/Country: United States
Language: English
ISBN13: 9780357984109
About Dana LoewyMary Ellen Guffey
As a dedicated professional Mary Ellen Guffey has taught business communication and business English topics for more than 40 years. She received a bachelors degree summa cum laude from Bowling Green State University a masters degree from the University of Illinois and a doctorate in business and economic education from the University of California Los Angeles (UCLA). She has taught at the University of Illinois Santa Monica College and Los Angeles Pierce College. Now recognized as the worlds leading business communication textbook author Dr. Guffey is the founding author of three award-winning textbooks: BUSINESS COMMUNICATION: PROCESS AND PRODUCT ESSENTIALS OF BUSINESS COMMUNICATION and BUSINESS ENGLISH. Each rigorously updated book continues to lead its market and together these books have helped hundreds of thousands of students around the world develop language skills. Dr. Guffey serves on the review boards of Business and Professional Communication Quarterly and the International Journal of Business Communication publications of the Association for Business Communication. She participates in national meetings sponsors business communication awards and is committed to promoting excellence in business communication pedagogy and the development of student writing as well as speaking skills. Dana Loewy taught business communication at California State University Fullerton for two decades introducing undergraduates to business writing and honing the skills of graduate students in managerial communication. Loewy is also a business etiquette consultant certified by The Protocol School of Washington who occasionally advises businesses and nonprofit organizations in the United States and several European Union countries on strategic communication. She holds a masters degree from Bonn University Germany and earned a doctorate in English from the University of Southern California. Before co-authoring books with Dr. Guffey Dr. Loewy worked as a professional translator for 25 years during which she produced subtitles for thousands of major feature films and videos. Active in the Association for Business Communication Dr. Loewy focuses on creating effective teaching and learning materials for undergraduate and graduate business communication students. ?