A Touch of the Madness: How to Be More Innovative in Work and Life . . . by Being a Little Crazy

Legendary movie producer Larry Kasanoff knows firsthand that massive success requires taking big risks. It means embracing your crazy side: the most unique, boldest, and bravest part of you, and your greatest asset when it comes to creating something truly original. In A Touch of The Madness, Larry uses behind-the-scenes stories of some of Hollywoods biggest blockbusters, including Terminator 2 Judgment Day, Platoon, True Lies, Dirty Dancing, and the Mortal Kombat film series, to show you the three principles that form the foundation of a thriving career in any industry: Create a great idea that will excite your audience Ask as many times (and as many people) as it takes to get a yes Play while you work - dont forget to have fun with it The current of the river of life will always try to pull you towards the middle, towards complacency and mediocrity. Other companies or competitors that dont give into that current will eclipse you. The best tool you have for swimming against that current of mediocrity is innovation. See more