Counter Strategies in Global Markets | Agenda Bookshop Skip to content
Black Friday Sale Now On! | Buy 3 Get 1 Free on all books | Instore & Online.
Black Friday Sale Now On! | Buy 3 Get 1 Free on all books | Instore & Online.
Age Group_Uncategorized
Age Group_Uncategorized
automatic-update
B01=O. Ploetner
Category1=Non-Fiction
Category=KJC
Category=KJD
Category=KJF
Category=KJK
Category=KJS
COP=United Kingdom
Delivery_Delivery within 10-20 working days
Language_English
PA=Available
Price_€50 to €100
PS=Active
softlaunch

Counter Strategies in Global Markets

★★★★★
★★★★★

English

Developing BRIC markets are changing the business models of traditional western technology leaders. Classic business strategies are no longer suitable for companies attacking abroad whilst defending their market at home. Based on real-life cases, the book evaluates the best new strategies for western companies in technology-based B2B markets. See more
€50.39
€55.99
Save 10%
Age Group_Uncategorizedautomatic-updateB01=O. PloetnerCategory1=Non-FictionCategory=KJCCategory=KJDCategory=KJFCategory=KJKCategory=KJSCOP=United KingdomDelivery_Delivery within 10-20 working daysLanguage_EnglishPA=AvailablePrice_€50 to €100PS=Activesoftlaunch
Delivery/Collection within 10-20 working days
Product Details
  • Dimensions: 155 x 235mm
  • Publication Date: 06 Dec 2011
  • Publisher: Palgrave Macmillan
  • Publication City/Country: United Kingdom
  • Language: English
  • ISBN13: 9780230301313

About

OLAF PLÖTNER Associate Dean of Executive Education at ESMT European School of Management and Technology Germany and Managing Director of ESMT Customized Solutions GmbH.

Customer Reviews

Be the first to write a review
0%
(0)
0%
(0)
0%
(0)
0%
(0)
0%
(0)
We use cookies to ensure that we give you the best experience on our website. If you continue we'll assume that you are understand this. Learn more
Accept