Entrepreneurial Challenges in the 21st Century: Creating Stakeholder Value Co-Creation

About S M Riad Shams

Hans Ruediger Kaufmann is Professor of Marketing at the University of Nicosia Cyprus and Visiting Professor at the International Business School Vilnius University Lithuania. He was previously President of CIRCLE and is currently Vice-President of EMBRI and a board member of the AMA Global Marketing SIG. He is member of the editorial board of various journals and an Associate Editor of the WREMSD.Riad Shams is Associate Fellow at the EuroMed Academy of Business Cyprus. Currently he is pursuing his sponsored PhD at the University of Newcastle Australia. His research focuses on entrepreneurship value co-creation relationship marketing corporate reputation image and brand positioning. He has an emerging publication record with papers in top-tier journals and conferences.