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A01=Sean Pillot de Chenecey
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Age Group_Uncategorized
Author_Sean Pillot de Chenecey
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Category1=Non-Fiction
Category=KJC
Category=KJD
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COP=United Kingdom
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Language_English
PA=Available
Price_€20 to €50
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SN=Kogan Page Inspire
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Influencers and Revolutionaries: How Innovative Trailblazers, Trends and Catalysts Are Transforming Business

English

By (author): Sean Pillot de Chenecey

SHORTLISTED: Business Book Awards 2021 - Change & Sustainability The environmental crisis, disruptive technologies, unforeseen competitors and unpredictable consumers are deeply challenging issues keeping business leaders awake at night. Influencers & Revolutionaries describes the emerging movements and future niches of growth that will impact international markets and industries; including the homes, workplaces and cities of tomorrow. People are looking for alternatives and demanding a better way of doing business. Their demands mean that ethical, flexible, sustainable, collaborative and radical business strategies are required. Influencers & Revolutionaries charts inspiring innovation models created by visionary business leaders and brand teams. Illuminating the dynamic global trends shaping businesses across industries, Sean Pillot de Chenecey highlights the transformation of product, service and strategic development, as we move to a circular and more ethical economy. Featuring a new innovation manifesto, this book is a guidebook covering important topics including: - Trend research, forecasting and scenario planning - Classic innovation theory vs current leading-edge thinking - New consumption patterns and fragmented niches of growth - Dynamic cross-category innovation from legacy brands and start-ups - Challenging convention via catalytic leadership and next-generation practises - How agile organizations leverage cultural and social trends to anticipate change - Utilizing business innovation to tackle social, cultural and environmental problems Strategists, marketers and developers need a playbook that informs and explains how they can create the next big thing. This book is for them. See more
Current price €28.15
Original price €31.99
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A01=Sean Pillot de CheneceyAge Group_UncategorizedAuthor_Sean Pillot de Cheneceyautomatic-updateCategory1=Non-FictionCategory=KJCCategory=KJDCategory=KJHCOP=United KingdomDelivery_Delivery within 10-20 working daysLanguage_EnglishPA=AvailablePrice_€20 to €50PS=ActiveSN=Kogan Page Inspiresoftlaunch
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Product Details
  • Weight: 400g
  • Dimensions: 140 x 215mm
  • Publication Date: 03 Feb 2020
  • Publisher: Kogan Page Ltd
  • Publication City/Country: United Kingdom
  • Language: English
  • ISBN13: 9780749498689

About Sean Pillot de Chenecey

Sean Pillot de Chenecey is a marketing expert who for over 20 years has combined brand consultancy with ethnographic activity and trend research around the world. His clients have included Unilever Swatch Heineken Diageo General Motors Beiersdorf AXA Vodafone Comptoir des Cotonniers Muller GlaxoSmithKline Visa Granarolo and Starwood; and he's collaborated with numerous advertising branding design media and PR agencies. He is a university lecturer and has written for Admap Brand Strategy Contagious Dazed and Marketing. A public speaker he's given speeches for over a decade in Asia Europe Africa the Middle East and North America.

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