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A01=Daniel Huber
A01=Heiner Kaufmann
A01=Martin Steinmann
Age Group_Uncategorized
Age Group_Uncategorized
Author_Daniel Huber
Author_Heiner Kaufmann
Author_Martin Steinmann
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Category1=Non-Fiction
Category=KJC
Category=KJD
COP=Germany
Delivery_Pre-order
Language_English
PA=Not yet available
Price_€50 to €100
PS=Forthcoming
softlaunch

Innovation Strategy: The Bridge to the Companys Future

The book provides a theoretically sound and practical approach to systematically developing an innovation strategy using new strategic tools, thereby ensuring a company's long-term competitiveness. The strategic foundations for innovation are developed step by step and clearly explained using an innovation framework.

In this new understanding of strategy, a company follows a Two-Stars-Strategy. It consists of a present-oriented part and a future-oriented part. This way, companies align themselves simultaneously with two future stars.

Learn the path to becoming an innovative company and sustainably enhance your company's innovation performance and future viability.

This book is a translation of the original German edition Innovationsstrategie by Huber et al., published by Springer-Verlag Germany in 2023. The translation was done with the help of artificial intelligence. A subsequent human revision was done primarily in terms of content, so that the book will read stylistically different from a conventional translation. 

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Current price €74.69
Original price €82.99
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A01=Daniel HuberA01=Heiner KaufmannA01=Martin SteinmannAge Group_UncategorizedAuthor_Daniel HuberAuthor_Heiner KaufmannAuthor_Martin Steinmannautomatic-updateCategory1=Non-FictionCategory=KJCCategory=KJDCOP=GermanyDelivery_Pre-orderLanguage_EnglishPA=Not yet availablePrice_€50 to €100PS=Forthcomingsoftlaunch

Will deliver when available. Publication date 13 Jan 2025

Product Details
  • Dimensions: 168 x 240mm
  • Publication Date: 13 Jan 2025
  • Publisher: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
  • Publication City/Country: Germany
  • Language: English
  • ISBN13: 9783662698310

About Daniel HuberHeiner KaufmannMartin Steinmann

Daniel Huber Dipl. Ing ETH and MTE IMD worked until his retirement in 2018 as a Professor of Innovation Management and Head of the Management Center at the Bern University of Applied Sciences. Prior to his role at the Bern University of Applied Sciences he worked for more than 20 years at Swisscom including seven years as Deputy Head of the Innovation Department. Daniel Huber was Co-President of swissfuture the Swiss Association of Future Researchers until 2021 and is a partner at the innovation consulting firm inobooster.com. He is co-author of the book Bridging the Innovation Gap Blueprint for the Innovative Enterprise (Springer 2017). Heiner Kaufmann MSc ETH Mech. Eng. EMBA in Innovation Management works as an expert in Innovation Management in the corporate development of Swiss Federal Railways (SBB). Previously he was a partner at the innovation consulting firm Creaholic SA and a Professor of Innovation Management at the Bern University of Applied Sciences. In the early years of his career he was a manager and project leader in various high-tech companies and the founder of a software start-up and a consulting firm. Heiner Kaufmann is the co-author of the book Bridging the Innovation Gap Blueprint for the Innovative Enterprise (Springer 2017). Martin Steinmann Business Economist HWV and EMBA graduate from the University of Fribourg at the International Institute of Management in Telecommunications (IIMT) has been working as an independent business consultant in strategy and innovation management since 2002. Additionally he is a lecturer and expert in strategy entrepreneurship and innovation management at universities of applied sciences. As a long-time start-up coach he combines theoretical knowledge with practical relevance. Martin Steinmann is the co-author of the book Bridging the Innovation Gap Blueprint for the Innovative Enterprise (Springer 2017).

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