Business Innovation

Navigate the B2B marketing sphere with this fully updated guide on how to better understand new customer habits, the digital era and how to shift a...

Many marketers spend their days continually reducing brand positioning into single sentences to answer questions such as 'What is the brand message...

Expand your existing portfolio by using the creative luxury process to elevate specific products and provide greater value to customers. Contrary ...

The business world is in need of more powerful and insightful female leaders. Discover the strategies and inspiration you need to Take the Lead. ...

SHORTLISTED: Business Book Awards 2024 - Business Journey Category From the stratospheric success of Jeff Bezos to the secret genius of Satoshi Na...

WINNER: NYC Big Book Award 2020 - Business General Companies that rapidly grow have one thing in common: their leaders create symbiotic relationsh...

Artificial Intelligence (AI) is here to stay. No longer confined to the world of science fiction, AI has infiltrated the mainstream and is the new ...

The basic objective of innovation, which includes the processes involved in the creation of a new product, process, or organizational form, is deep...

LONGLISTED: CMI Management Book of the Year 2021 The business world is currently experiencing fundamental disruption, in part driven by the techn...

Over the years, A WHACK ON THE SIDE OF THE HEAD has been praised by business people, educators, scientists, homemakers, artists, youth leaders, and...

Disruption is back with a vengeance. If ever there was a time to learn how to adapt, grab opportunities and bounce back - it's now. Learn how to ke...

Will the workplace of the future be overrun by machines and robots? Are the new frontiers of artificial intelligence (AI) on the cusp of dethroning...

Despite businesses often being based on creating desirable experiences, products and services for consumers, many fail to consider the end user in ...

Experimentation is an essential part of innovation. It is the link between generating new ideas and putting them into practice. We are constantly e...

The business world is in need of more powerful and insightful female leaders. Discover the strategies and inspiration you need to Take the Lead. ...

Includes case studies. Addresses the connection between social innovation and culture and the arts. Relevant to scholars and students across disc...

NFTs cause excitement and skepticism. How much value can a token hold? What drives this value?To properly appreciate NFTs we must first understand ...

As more of our lives are spent interacting digitally sending and receiving payments, interacting on social media, using certified delivery, playin...

Are you open to change? Are you aware of how much change your organisation is facing in the future? The simple truth is that business environments ...

The best ideas can come from the most unusual and unexpected sources. In this book, leading brand consultant and author Giles Lury presents 75 stor...

The internet is shrinking the world; local brick and mortar businesses are finding more competition than ever before, primarily from `out of towner...

Creative thinking is about finding a way of looking at problems or situations from a fresh perspective to conceive of something new or original. It...

Organizational Development (OD) consultants often face dilemmas when they market their services because there is a gap between clients expectation ...

*WINNER OF THE STARTUP/SCALEUP BUSINESS BOOK AWARD 2023* An essential guide to equip the next generation of founders with the mindset and tools th...

South Korea known as the hermit kingdom was wrenched from its isolation in the mid-seventies with the forced industialisation of its economy by Par...

This Handbook seeks to be the definitive reference for the large and growing field of Open Innovation. A comprehensive collection of short and auth...

Shortlisted for the 2020 Business Book Awards Do you know someone obsessed with a mobile game like Candy Crush? Have you ever felt a rush when you...

To succeed, modern businesses need to foster the creativity of their staff; they need to provide an environment that promotes constant innovation. ...

Highlights include a reflection on forty years of collaboration and provides an inside perspective on collegial partnerships; the first recipients ...

This volume of Technology, Innovation, Entrepreneurship and Competitive Strategy is devoted to research aimed at understanding success and failure ...

For a company to grow it needs to generate more margin of profit. It can generate more profit if it provides more value to customers. For this, it ...

Innovation is critical to growth and development in Africa. In the context of a continent characterized by fast growing economies as well as an arr...

The Promises and Properties of Rapidly Growing Companies contributes to contemporary thought on so-called gazelles high performing market players ...

As society faces significant disruptions, the need for transformative innovation has never been more vital. However, this urgency is challenged in ...

In a global economic crisis, many companies go out of business and millions of people are unemployed leaving businesses requiring new models that a...

Peruta examines emerging pervasive models of innovation and how their nature, effects, and origins are characterized. The book starts with the defi...

This fourth volume in the Contemporary Issues in Entrepreneurship Research series edited by Colette Henry and Gerard McElwee draws together conte...

Break the Wall: Why and How to Democratize Digital in your Business examines problems facing business units and top management adapting to digital ...

What is business for? Day one of a business course will tell you: it is to maximise shareholder profit. This single idea pervades all our thinking ...