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The Art of Being Unreasonable: Lessons in Unconventional Thinking

3.48 (470 ratings by Goodreads)

English

By (author): Eli Broad

Unorthodox success principles from a billionaire entrepreneur and philanthropist

Eli Broad's embrace of unreasonable thinking has helped him build two Fortune 500 companies, amass personal billions, and use his wealth to create a new approach to philanthropy. He has helped to fund scientific research institutes, K-12 education reform, and some of the world's greatest contemporary art museums. By contrast, reasonable people come up with all the reasons something new and different can't be done, because, after all, no one else has done it that way. This book shares the unreasonable principlesfrom negotiating to risk-taking, from investing to hiringthat have made Eli Broad such a success.

  • Broad helped to create the Frank Gehry-designed Walt Disney Concert Hall, the Museum of Contemporary Art, the Broad Contemporary Art Museum at the Los Angeles County Museum of Art, and The Broad, a new museum being built in downtown Los Angeles
  • His investing approach to philanthropy has led to the creation of scientific and medical research centers in the fields of genomic medicine and stem cell research
  • At his alma mater, Michigan State University, he endowed a full-time M.B.A. program, and he and his wife have funded a new contemporary art museum on campus to serve the broader region
  • Eli Broad is the founder of two Fortune 500 companies: KB Home and SunAmerica

If you're stuck doing what reasonable people doand not getting anywherelet Eli Broad show you how to be unreasonable, and see how far your next endeavor can go.

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Product Details
  • Weight: 431g
  • Dimensions: 147 x 224mm
  • Publication Date: 25 May 2012
  • Publisher: John Wiley & Sons Inc
  • Publication City/Country: United States
  • Language: English
  • ISBN13: 9781118173213

About Eli Broad

Eli Broad is an entrepreneur philanthropist and the founder of two Fortune 500 companies KB Home and SunAmerica. He is an internationally known art collector and museum patron and has been profiled on 60 Minutes in Vanity Fair and in the New York Times for his role in the creation of Los Angeles cultural institutions including the Frank Gehrydesigned Walt Disney Concert Hall the Museum of Contemporary Art the Broad Contemporary Art Museum at the Los Angeles County Museum of Art and The Broad a new contemporary art museum he and his wife Edythe are building in the heart of downtown Los Angeles. He and his wife have been the driving force behind a genomic medicine research powerhousethe Broad Institute of Harvard and MITand three stem cell research centers in California. He is a life trustee on the boards of MOCA LACMA and the Museum of Modern Art in New York and is regent emeritus of the Smithsonian Institution.

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