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Ethics in Marketing and Communications: Towards a Global Perspective

★★★★★
★★★★★

English

This book takes an international perspective on the topical issues of marketing ethics and ethical communications. The contributors are professors of business in various European institutions who bring their international background and experience to this body of work. See more
€50.39
€55.99
Save 10%
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Product Details
  • Dimensions: 140 x 216mm
  • Publication Date: 13 Dec 2011
  • Publisher: Palgrave Macmillan
  • Publication City/Country: United Kingdom
  • Language: English
  • ISBN13: 9780230358553

About

MARY C. MCKINLEY is Director of the ESCEM-Europe Centre. She was previously Communications Manager at the Regional Environmental Center for Central and Eastern Europe Szentendre Hungary from 1999 to 2002. Her research interests include organizational communications marketing ethics and sustainable development.

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