Indigenous African Enterprise: The Igbo Traditional Business School (I-TBS) | Agenda Bookshop Skip to content
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B01=Ogechi Adeola
Category1=Non-Fiction
Category=JFSL9
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COP=United Kingdom
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Indigenous African Enterprise: The Igbo Traditional Business School (I-TBS)

English

This volume of Advanced Series in Management traces the origins, development, and key themes of the business practices of Nigerias south-eastern Igbos including apprenticeships, entrepreneurial clusters, sales practices, conflict management, talent recruitment, indigenous financial practices, locally-generated venture capital, family businesses, and succession planning.  
The Igbo Traditional Business School (I-TBS) is not a conventional academic institution as it operates outside the classroom. Though without a library, or even an address, its tradition of lifelong entrepreneurial learning is an important area to explore. At a time when there is increased interest in Africa-centric business models, it is valuable to consider sustainable business prototypes built on established cultural practices, norms, and values.  
Academics will find the examination of innovative I-TBS business practices, a valuable contribution to sustainable development discourse in Africa and frontier markets. Practitioners and policymakers will gain insights into the unique practices of an indigenous entrepreneurship system in an African context, with implications for socioeconomic advancements. See more
Current price €90.63
Original price €102.99
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Age Group_Uncategorizedautomatic-updateB01=Ogechi AdeolaCategory1=Non-FictionCategory=JFSL9Category=KJBCategory=KJCCOP=United KingdomDelivery_Delivery within 10-20 working daysLanguage_EnglishPA=AvailablePrice_€50 to €100PS=Activesoftlaunch
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Product Details
  • Weight: 593g
  • Dimensions: 165 x 240mm
  • Publication Date: 14 Dec 2020
  • Publisher: Emerald Publishing Limited
  • Publication City/Country: United Kingdom
  • Language: English
  • ISBN13: 9781839090349

About

Ogechi Adeola is an associate professor of marketing and academic director of the Sales and Marketing Academy at the Lagos Business School Pan-Atlantic University Nigeria. Her co-authored papers won Best Paper Awards at international conferences in 20162019 consecutively.

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