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A01=Ikujiro Nonaka
A01=Zhichang Zhu
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Age Group_Uncategorized
Author_Ikujiro Nonaka
Author_Zhichang Zhu
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Category1=Non-Fiction
Category=KJC
Category=KJU
COP=United Kingdom
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Language_English
PA=In stock
Price_€50 to €100
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Pragmatic Strategy: Eastern Wisdom, Global Success

★★★★★
★★★★★

English

By (author): Ikujiro Nonaka Zhichang Zhu

Pragmatism is enjoying a renaissance in management studies and the social sciences. Once written off as amoral, relativist and opposed to the ideals of Truth, Reason and Progress, it is now regaining influence in public policy, international relations and business strategy. But what can pragmatism teach us about strategy? How can pragmatic strategies help businesses to succeed? This innovative book presents a pragmatic framework for shaping and solving strategic problems in a practical, creative, ethical and finely balanced manner. To achieve this, the authors draw from Confucian teaching, American pragmatism and Aristotelian practical wisdom, as well as business cases across industries and nations, particularly from emerging economies. With significant theoretical depth, direct practical implication and profound cultural sensitivity, the book is useful for executive managers, public administrators, strategy researchers and advanced students in the search for pragmatic strategies in an interconnected, fast-moving world. See more
€71.09
€78.99
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A01=Ikujiro NonakaA01=Zhichang ZhuAge Group_UncategorizedAuthor_Ikujiro NonakaAuthor_Zhichang Zhuautomatic-updateCategory1=Non-FictionCategory=KJCCategory=KJUCOP=United KingdomDelivery_Delivery within 10-20 working daysLanguage_EnglishPA=In stockPrice_€50 to €100PS=Activesoftlaunch
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Product Details
  • Weight: 980g
  • Dimensions: 158 x 235mm
  • Publication Date: 24 May 2012
  • Publisher: Cambridge University Press
  • Publication City/Country: United Kingdom
  • Language: English
  • ISBN13: 9781107001848

About Ikujiro NonakaZhichang Zhu

Ikujiro Nonaka is Professor Emeritus of the Graduate School of International Corporate Strategy Hitotsubashi University Xerox Distinguished Faculty Scholar University of California Berkeley and also First Distinguished Drucker Scholar in Residence at the Drucker School and Institute Claremont Graduate University. He received his BA (Political Science) from Waseda University MBA and PhD (Business Administration) from the University of California Berkeley. Zhichang Zhu is currently a Reader in Strategy and Management teaching Strategy for the MBA programme at the University of Hull Business School. He has held positions as the director of the PhD Program a visiting research professor in Knowledge Management at Japan Advanced Institute of Science and Technology a visiting research professor in Strategy and Management at South China Normal University a visiting research professor in International Business Management at International East-West University (Honolulu and Los Angeles) a visiting lecturing professor in Innovation and Entrepreneurship at Friedrich Schiller University (Jena Germany) and East-West Knowledge Leaders Program Japan-America Institute of Management Science (Hawaii USA) an external examiner for PhD theses for the Cape Town University (South Africa) and Swinburne University of Technology (Australia).

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