Strategic Marketing Management in Asia: Case Studies and Lessons across Industries | Agenda Bookshop
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A01=Khalid Hasan
A01=Syed Saad Andaleeb
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Author_Syed Saad Andaleeb
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Strategic Marketing Management in Asia: Case Studies and Lessons across Industries

English

By (author): Khalid Hasan Syed Saad Andaleeb

With a view to continue the current growth momentum, excel in all phases of business, and create future leadership in Asia and across the globe, there is a felt need to develop a deep understanding of the Asian business environment, and how to create effective marketing strategies that will help growing their businesses.  Featuring top academics and practitioners, this book helps academics and students understand key issues, especially in the context of changing economic and related challenges in the Asian markets. Multi-industry case studies address how market opportunities need to be created, how to leverage constrained capabilities, and how to create sustainable, competitive advantage to pursue profitable growth in Asia. The case studies are drawn from across Asia, including Bangladesh, India, Sri Lanka, Malaysia, Myanmar, Pakistan, Vietnam and Singapore. See more
Current price €94.49
Original price €104.99
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A01=Khalid HasanA01=Syed Saad AndaleebAge Group_UncategorizedAuthor_Khalid HasanAuthor_Syed Saad Andaleebautomatic-updateCategory1=Non-FictionCategory=KJCCategory=KJMV7Category=KJSCOP=United KingdomDelivery_Delivery within 10-20 working daysLanguage_EnglishPA=AvailablePrice_€50 to €100PS=Activesoftlaunch
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Product Details
  • Dimensions: 152 x 229mm
  • Publication Date: 22 Dec 2016
  • Publisher: Emerald Publishing Limited
  • Publication City/Country: United Kingdom
  • Language: English
  • ISBN13: 9781786357465

About Khalid HasanSyed Saad Andaleeb

Syed Saad Andaleeb Pennsylvania State University USA; BRAC University Bangladesh Khalid Hasan The Nielsen Company; ResInt Canada

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