The Business Plan Workbook: A Step-By-Step Guide to Creating and Developing a Successful Business | Agenda Bookshop Skip to content
Online orders placed from 19/12 onward will not arrive in time for Christmas.
Online orders placed from 19/12 onward will not arrive in time for Christmas.
A01=Colin Barrow
A01=Paul Barrow
A01=Robert Brown
Age Group_Uncategorized
Age Group_Uncategorized
Author_Colin Barrow
Author_Paul Barrow
Author_Robert Brown
automatic-update
Category1=Non-Fiction
Category=KF
Category=KJC
Category=KJH
Category=KJVS
COP=United Kingdom
Delivery_Delivery within 10-20 working days
Language_English
PA=Available
Price_€20 to €50
PS=Active
softlaunch

The Business Plan Workbook: A Step-By-Step Guide to Creating and Developing a Successful Business

English

By (author): Colin Barrow Paul Barrow Robert Brown

Lay down the foundations of a successful business venture through a thoroughly researched and competitive business plan. Based on tried and tested business methodology used at the leading business school, Cranfield School of Management, this 10th edition of The Business Plan Workbook guides you through all the necessary steps to constructing a winning business plan. This is a practical run-through of 26 key areas of development of strategic planning. It will allow you to think of these areas in isolation through the use of assignments that ensure you have stress-tested your business proposition. This guide covers how to - Come up with a winning business idea - Complete market and competitive research - Set up a winning marketing strategy - Forecast watertight financials and projections - Define realistic operations and staffing - Deliver an unforgettable pitch to potential backers and investors This new and fully updated edition includes 67 business case studies that show you how successful entrepreneurs have dealt with strategic planning in the past. The content has been streamlined to focus on the most critical parts of business planning, ensuring you spend time where it matters and stay competitive. With new information resources and financial planning consideration, this is an invaluable guide for entrepreneurs, business executives and students. See more
Current price €29.91
Original price €33.99
Save 12%
A01=Colin BarrowA01=Paul BarrowA01=Robert BrownAge Group_UncategorizedAuthor_Colin BarrowAuthor_Paul BarrowAuthor_Robert Brownautomatic-updateCategory1=Non-FictionCategory=KFCategory=KJCCategory=KJHCategory=KJVSCOP=United KingdomDelivery_Delivery within 10-20 working daysLanguage_EnglishPA=AvailablePrice_€20 to €50PS=Activesoftlaunch
Delivery/Collection within 10-20 working days
Product Details
  • Weight: 475g
  • Dimensions: 150 x 232mm
  • Publication Date: 03 Feb 2021
  • Publisher: Kogan Page Ltd
  • Publication City/Country: United Kingdom
  • Language: English
  • ISBN13: 9781789667370

About Colin BarrowPaul BarrowRobert Brown

Colin Barrow has lectured in business schools in the UK the USA Australia the Far East and throughout Europe. A former visiting fellow at Cranfield School of Management he is the author of the 30 Day MBA series Financial Management for the Small Business and Starting a Business from Home (all published by Kogan Page). Paul Barrow is a visiting fellow at Cranfield and also a consultant advising SMEs on growth strategies. Robert Brown is a visiting fellow at Cranfield and directed the Graduate Enterprise Programme there where he led a course on entrepreneurship.

Customer Reviews

Be the first to write a review
0%
(0)
0%
(0)
0%
(0)
0%
(0)
0%
(0)
We use cookies to ensure that we give you the best experience on our website. If you continue we'll assume that you are understand this. Learn more
Accept