The Leadership Imperative: Technology Adoption and Strategic Management in Travel Firms in Jamaica | Agenda Bookshop Skip to content
Online orders placed from 19/12 onward will not arrive in time for Christmas.
Online orders placed from 19/12 onward will not arrive in time for Christmas.
A01=Andrew Spencer
Age Group_Uncategorized
Age Group_Uncategorized
Author_Andrew Spencer
automatic-update
Category1=Non-Fiction
Category=KJC
Category=KJS
Category=KNSG
COP=United Kingdom
Delivery_Delivery within 10-20 working days
Language_English
PA=Available
Price_€50 to €100
PS=Active
softlaunch
10%
off
9781443842495.jpg

The Leadership Imperative: Technology Adoption and Strategic Management in Travel Firms in Jamaica

★★★★★
★★★★★

English

By (author): Andrew Spencer

This innovative work combines the fields of e-tourism adoption and strategic management, and identifies the combination of antecedents of technology adoption by distilling factors to identify the key determinant of the adoption of the internet for sales and marketing purposes in small, owner-managed travel firms. While it focuses on travel firms in Jamaica, it examines the general issue of firm characteristics which are associated with adoption behaviour such as strategy and resources, as well as external factors such as culture and the digital divide. In addition to external and firm factors, personal factors such as ownership and leadership are explored at various stages of adoption. The findings indicate that the role of leadership is much more significant than has been previously posited, and this book therefore recommends a new theoretical model with practical implications for determining technology adoption. See more
€50.39
€55.99
Save 10%
A01=Andrew SpencerAge Group_UncategorizedAuthor_Andrew Spencerautomatic-updateCategory1=Non-FictionCategory=KJCCategory=KJSCategory=KNSGCOP=United KingdomDelivery_Delivery within 10-20 working daysLanguage_EnglishPA=AvailablePrice_€50 to €100PS=Activesoftlaunch
Delivery/Collection within 10-20 working days
Product Details
  • Dimensions: 148 x 212mm
  • Publication Date: 17 Jan 2013
  • Publisher: Cambridge Scholars Publishing
  • Publication City/Country: United Kingdom
  • Language: English
  • ISBN13: 9781443842495

About Andrew Spencer

Andrew Spencer is a Lecturer in Tourism Management at the University of the West Indies Mona and holds a PhD from the School of Tourism at Bournemouth University in the United Kingdom. His research focuses on the determinants of technology adoption for travel retailers with particular emphasis on the strategic management implications and leadership imperatives for owner-managers.Dr Spencers other educational achievements include a BSc (honours) in Tourism Management and an MSc in Tourism and Hospitality Management from the University of West Indies. He has published in leading international journals and presented at conferences on areas including the travel supply chain tourism distribution channels tourism advertising effectiveness small hotel competitiveness and gender issues in the hospitality sector. He has also engaged in consultancy with the United Nations Environment Programme and has worked closely with the Jamaica Tourist Board to conduct training for faculty advisors to tourism action clubs in schools across Jamaica.

Customer Reviews

No reviews yet
0%
(0)
0%
(0)
0%
(0)
0%
(0)
0%
(0)
We use cookies to ensure that we give you the best experience on our website. If you continue we'll assume that you are understand this. Learn more
Accept