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A01=Felix Wortmann
A01=Oliver Gassmann
A01=Sven Jung
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Author_Felix Wortmann
Author_Oliver Gassmann
Author_Sven Jung
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The Platform Business Navigator

★★★★★
★★★★★

English

By (author): Felix Wortmann Oliver Gassmann Sven Jung

Platform companies like Amazon, Alibaba, Apple or Google dominate today's economy, and eight out of the ten most valuable companies worldwide follow a platform business model. Platform businesses act as digital intermediaries harnessing the power of networks, thereby outperforming traditional asset-heavy companies.

 

  • Amazon and Alibaba are facilitators of transactions between sellers and buyers
  • Apple connects app developers with app users
  • Google facilitates transactions between ordinary web surfers and advertisers.

 

Every product, service, and retail business has the potential to become a platform business, and The Platform Business Navigator will show you how. With a 5-step framework and 88 different patterns to follow, you can avoid common mistakes and ensure your business strategy works.

Suitable for entrepreneurs, executives, product managers, and business leaders, you'll also discover a huge variety of different business case studies. You can also find additional content online including videos, a platform canvas and a white paper to delve deeper.

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A01=Felix WortmannA01=Oliver GassmannA01=Sven JungAge Group_UncategorizedAuthor_Felix WortmannAuthor_Oliver GassmannAuthor_Sven Jungautomatic-updateCategory1=Non-FictionCategory=KJCategory=KJCCategory=KJDCOP=United KingdomDelivery_Delivery within 10-20 working daysLanguage_EnglishPA=In stockPrice_€20 to €50PS=Activesoftlaunch
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Product Details
  • Weight: 390g
  • Dimensions: 154 x 232mm
  • Publication Date: 28 Dec 2023
  • Publisher: Pearson Education Limited
  • Publication City/Country: United Kingdom
  • Language: English
  • ISBN13: 9781292466187

About Felix WortmannOliver GassmannSven Jung

Felix Wortmann is Professor Senior Lecturer and Vice Director at the Institute of Technology Management of the University of St. Gallen (HSG). Moreover he is the Scientific Director of the Bosch IoT Lab a collaboration between HSG ETH Zurich and the Bosch Group.  Sven Jung has worked on platform business models at the Bosch IoT Lab for more than 3.5 years and currently works in innovation and strategy for the Bosch Group. He holds a PhD from the University of St. Gallen and was a Visiting Fellow at Harvard University. Oliver Gassmann is Full Professor at the University of St. Gallen Director of its Institute of Technology Management (ITEM) and a thought leader in the field of innovation. His book The Business Model Navigator became a global bestseller and he has founded several spin-off companies and is acting in various boards of international companies and institutions. Gassmann has been recognized as one of the most active innovation scholars (IAMOT) as one of the leading economists of Germany (FAZ). 

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