Winning with IP: Managing intellectual property today | Agenda Bookshop
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Winning with IP: Managing intellectual property today

English

As the potential for discovering and commercializing innovation is transformed by data modelling and digital simulation, the rewards are going to those who can re-think their intellectual property, managing it more actively as a live asset and as a proposition ready for market. In this book, 24 top-level IP performers, including the innovation support team at the European Patent Office, discuss how IP is opening up new paths to growth, bringing you up to speed with the impact of transformative technologies, such as artificial intelligence, the metaverse, Industry 4.0, net zero and personalized medicine. Some ventures are just starting to adopt an IP mindset in growing their innovations, brands and designs. Others are struggling to switch, putting themselves at risk of sliding towards commodity status. For those who are learning to invent digitally, IP creates a powerful and flexible system for breaking into new markets, trading at a premium and building up future value. See more
Current price €21.59
Original price €23.99
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Age Group_Uncategorizedautomatic-updateB01=Adam JollyCategory1=Non-FictionCategory=KJCCategory=KJDCategory=KJHCategory=KJMV3COP=United KingdomDelivery_Delivery within 10-20 working daysLanguage_EnglishPA=In stockPrice_€20 to €50PS=Activesoftlaunch
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Product Details
  • Weight: 260g
  • Dimensions: 152 x 229mm
  • Publication Date: 31 Oct 2022
  • Publisher: Novaro Publishing
  • Publication City/Country: United Kingdom
  • Language: English
  • ISBN13: 9781739864026

About

Adam Jolly is a business writer editor and publisher who specializes in growth innovation technology and leadership. He has produced titles for many leading organizations and has written extensively about the challenges facing entrepreneurs innovators and directors. Recent titles have been described as 'at the cutting edge of real-time digital innovation' by EasyJet and as 'an ideal manual for ambitious entrepreneurs' by StartUp Britain.

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