Business Strategy

CRM Systems in Industrial Companies contributes new knowledge on Customer Relationship Management (CRM) in the field of industrial marketing. Based...

Do you need to deliver an effective service to challenging and unreasonable internal or external clients? Do you worry that you'll lose business or...

This book encompasses eleven chapters dealing with some of the most important issues in the field of human resource management through the explorat...

Using a platform of substantial theories and applications, this book explores approaches taken to university leadership, how leadership is formed, ...

This second edition of the bestselling Asian Brand Strategy takes a look at how Asian brands continue to gain share-of-voice and share-of-market. F...

In Germany's Economic Renaissance, veteran European correspondent Jack Ewing of The International New York Times explains how a country with some o...

Making innovation in the workplace highly accessible, Coaching for Innovation presents a step-by-step guide which is full of practical tips, models...

Can it be that in order to reach the investor you need for your new venture, or to find the employer who will give you the chance of a lifetime, yo...

Leadership in Balance provides readers with a deeper understanding of the art, practice, and discipline of purpose-driven collaboration, and teache...

A comprehensive insight into a region which is characterized by rapid economic and social changes with a significant rise in foreign direct investm...

This first edition of Strategic Innovation Management is an exciting new addition to the established bestselling texts Managing Innovation and Inno...

This book sets out a systematic way to understand who you need to influence, how to evaluate the priority you give to each person, what tactics wil...

Peter Drucker is arguably the worlds most influential management writer, but his contributions as a social theorist and philosopher are also notabl...

A collection of engaging and thought-provoking essays looking at the world of business and management during a recession. Furnham takes a sideways ...

After pioneering this technology and growing the market, COMSAT fell prey to changes in government policy and to its own lack of entrepreneurial ta...

This book explores the changing socio-economic and technological landscape of the 21 century and what it means. It adopts an industrial economic ap...

Structural Revolution in International Business Architecture Volume 2 fills important gaps in the existing literature of management science by prov...

Presents new methods in scenario thinking, based on a mix of high-level research and top-level consultancy experience. The authors describe the log...

If you think more strategically than your competitors, your company will win the competitive battle in the mid or long term. This book explains sim...

New Urban Management discusses how the logic of economic flows poses a challenge to local governments throughout the world. The book argues that th...

By arguing and detailing the elements of a soft and hard infrastructure approach to the process of global stakeholder relationships governance, thi...

This book proposes a revised theory of agency, drawing on ideas from behavioural economics and built on more robust assumptions about human behavio...

Leadership Development of Interprofessional Education and Collaborative Practice is an edited compilation of chapters written by international medi...

Digitale Medien, Finanzkrise, Energiewende: Das Wirtschaftsgeschehen wartet mit immer neuen Überraschungen auf. Selbst die nächste Zukunft wird imm...